About Us

Over 25 years of experience in consumer market research and mystery shopping. Full range of research methods enabling action planning for our clients. On-street, in-store and online interviews, focus groups, mystery shopping. Online, multi-level reporting.


Get in touch

If you’re a shopper you can use our live chat located in the bottom right of your screen. This is operated Monday - Friday from 9-5.

For business enquiries you can fill out our enquiry form or give us a call on (01) 6767227 or email sales@catalyst-mc.com.


Our Team



Dan McGuiness

Dan has a passion for delivering meaningful insights to clients from research. He has practical experience of brand marketing and business management and understands how research must translate into practical implementable solutions.

Dan has extensive experience in Retail, FMCG and BTB from his work in the UK and Ireland with CTT, ITV, Carlson and Bewley’s. He founded Catalyst in 1996 and still has a vital role as Director. Taking in interns every year from different colleges he likes to help students gain an insight into Market Research and what life as a marketer is like.


e: danmcg@catalyst-mc.com 

m: (087) 2473451 





Barbara Kennedy

Barbara is a natural researcher with a passion to craft insightful and impactful findings using plain English. A graduate of marketing and business studies, Barbara started her marketing career in AIB, and worked in research and marketing in London for Prudential and London Business School. Barbara also holds a degree in Information Studies.


e: barbarak@catalyst-mc.com




Ruth Carder

Ruth has worked in market research since 2001 focussing on the design and delivery of quantitative research projects including both ad hoc studies and ongoing tracker programmes. She is a graduate of the Dublin Institute of Technology, holds a BSc Management and is a Member of the Marketing Institute of Ireland (MII).