Catalyst’s Directors

 
Dan-McGuinness.jpg

Director

Dan McGuiness

Dan has a passion for delivering meaningful insights to clients from research. He has practical experience of brand marketing and business management and understands how research must translate into practical implementable solutions.

Dan has extensive experience in Retail, FMCG and BTB from his work in the UK and Ireland with CTT, ITV, Carlson and Bewley’s. He founded Catalyst in 1996 and still has a vital role as Director.

e: danmcg@catalyst-mc.com 

m: (087) 2473451 

LinkedIn

Director

Ruth Carder

Ruth has worked in market research since 2001 focussing on the design and delivery of quantitative research projects including both ad hoc studies and ongoing tracker programmes. She is a graduate of the Dublin Institute of Technology, holds a BSc Management and is a Member of the Marketing Institute of Ireland (MII).   

e: ruthc@catalyst-mc.com

Barbara-Kennedy.jpg

Director

Barbara Kennedy

Barbara is a natural researcher with a passion to craft insightful and impactful findings using plain English. A graduate of marketing and business studies, Barbara started her marketing career in AIB, and worked in research and marketing in London for Prudential and London Business School. Barbara also holds a degree in Information Studies.

e: barbarak@catalyst-mc.com