Brand Pricing

While supply and demand drive pricing for any product or service, a key challenge for companies is identifying the optimal price the market will bear, how this should be adjusted over time and how the product or service will react within a particular competitive set. At Catalyst, our pricing experience will help you identify these factors to optimise your pricing and build a pricing strategy for optimum growth.

Four key research methods used to determine pricing optimisation are:

  • Monadic price testing
  • Price laddering testing
  • The Van Westendorp price sensitivity model
  • Choice-based conjoint (CBC)