Category Management and Shopper Behaviour

We help brand owners develop an insight platform based on an understanding of shopper needs from which they can create a growth strategy and a ‘path to purchase’ plan. It can also provide a health check for an entire category or even across multiple categories.

We focus on the entire shopper journey and explore shopper attitudes and behaviours around the key touch-points including; store environment layout, category layout, packaging, promotions and in-store communications (POS) and provide competitive advantage in these areas.