Quantitative

Quantitative is, as it suggests, about quantifying – whether it’s measuring a brand's health, tracking its performance or quantifying the potential of a new opportunity that qualitative research has uncovered. While for many there is a comfort in numbers, it also allows you set objectives and targets, measure performance and success and prioritise opportunities and investment.

And even though digital / online research has been without doubt the big development in the past decade, in fact the full suite of research methodologies we offer at Catalyst have a valuable part to play in answering our clients most challenging issues.