Usage and Attitude
Catalyst's research studies of awareness, attitude and usage help marketers to better understand their customers and their customers' knowledge, perceptions, intentions, and behaviours. Going beyond standard attitudinal data based on what consumers say is important to them; our methodologies allow you to glean detailed consumer insights based on what they actually do i.e. behavioural. Dive deeper into the results with a segmentation analysis to better understand how to target your market.
Understand the general usage habits and attitudes of your consumers towards products / services:
- Identify the positioning of a brand among competitor brands
- Developing marketing strategies
- SWOT analysis in order to discover a new opportunities, gaps or unfulfilled needs
Though traditionally associated with physical goods, usage and attitude studies are equally useful for companies with a service-based offering.