David Kelly

Consultant

A senior business consultant, with board level experience and a background in brand marketing, David brings extensive expertise in statistical modelling, advanced analytics and big data to the offering from Catalyst Market Research.

As a marketing and sales consultant, David specialises in optimising the marketing infrastructure in complex branded businesses by developing best of breed process, internal structures and external supplier relationships. David was Marketing & Sales Director of Aer Lingus, Commercial Director at Independent News & Media and Head of Business Intelligence at eircom. His background in analysing customer data for improving customer experience spans many industries including retail, airlines, media and agency.