A graduate of the College of Marketing, DIT, Dan holds a BSc Management (Hons.) and an MA. He has extensive experience in Retail, FMCG and business-to-business sectors which he gained working in both Ireland and the UK with the Irish Trade Board, ITV, Carlson and Bewley's. Dan founded Catalyst in 1996 and is a Member of the Marketing Institute, The Marketing Society, the Chartered Institute of Marketing (UK) and ESOMAR.
Dan has a passion for delivering meaningful insights to clients from research. He has practical experience of marketing and business management and understands how research must translate into practical implementable solutions.