Our Services

Mystery Shopping

Data-Rich Methods

Exploratory Methods


MYSTERY SHOPPING

With over 100,000 mystery shops completed, we provide unique insights into how a business, brand or product can be further improved. Our team of specialists ensure every mystery shopping report will lead to actionable plans

Case Study


TELEPHONE INTERVIEWS

Catalyst uses computer aided telephone interviews (CATI) to reach wider populations quickly. Interviewers use a structured questionnaire ensuring accurate and timely reporting. 


FOCUS GROUPS

Focus groups provide insights into what stimulates and motivates your customers so that you can customise the way that you market to your audience. They can help you explore why your target market is behaving in a particular way. Identify motivations and barriers to purchasing.

Case Study


ACCOMPANIED SHOPPING

As the researcher goes along with the shopper they will experience first-hand how and why a person shops in a particular way. Discover products the consumer is drawn to, how they understand promotions & how they interact.

Case Study


NPD AND BRAND STRETCH

Whether you are developing and launching a new product from scratch or looking to leverage your brands current equity by stretching it into new sectors and opportunities.


BRAND PRICING

While supply and demand drive pricing for any product or service, a key challenge for companies is identifying the optimal price the market will bear, how this should be adjusted over time and how the product or service will react within a particular competitive set.


DEPTH INTERVIEWS

Depth interviews are often used in business-to-business research where the subject matter is confidential or very complex. Use this method when your business needs some very specific and valuable insights.

Case Study


INTERCEPT INTERVIEWS

With access to a nationwide field force of interviewers in both Ireland and the UK, at Catalyst we conduct national door to door face-to-face surveys, in store surveys, exit surveys and street intercept research.


ONLINE PANEL

With access to the largest and highest quality online panels in Ireland and the UK, online research is at the core of our offering to clients. Clients can also access results using Catalyst’s secure, real-time reporting system.


Case Studies

 
 
 

Take a look at how we have enabled our clients to identify problems that they didn’t even know they had,

  • How can you engage your customers

  • Why are they not coming back

  • Sales are down and I don’t know why

Sometimes the client knows what the problem is, sometimes they don’t.  Either way we will help them identify exactly how their customers feel.


‘Our product is irrelevant to the market.’

Keeping on course through depth interviews with industry leaders.

A third-level college needed to get an understanding of how industry viewed one of its courses and its graduates in the changing market environment.  They were particularly worried about perceived weaknesses and threats to the market position of the course.

 
 
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We set up depth interviews with MDs and CEOs in leading companies.  Face-to-face discussions revealed their views of the course and their requirements for suitably-skilled graduates.

The results for our client:

  • They got a clear understanding of what key skills and techniques their graduates were lacking.

  • They were able to adapt and improve their course offering to make sure it meets current and future industry requirements.


‘I need to know what worked and what didn’t work last Christmas.’

Keep customers coming back through focus groups.

A multi-branch retailer wanted to find out how well it had met the needs of customers during the Christmas shopping period and to pinpoint which marketing elements were most effective at that time.

 We carried out focus groups with customers and non-customers in key regions throughout the UK and Ireland.  Our sessions were the ideal setting for shoppers to discuss their retail and online shopping behaviour, perceptions of our client and its competitors, promotions and much more. 

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The results for our client:

·         They identified the most cost-effective and customer-friendly promotions.

·         They recognised missed opportunities in their communications strategy.

·         They discovered their perceived weakness and strengths compared to their competitors.

 

‘What is influencing our customers when they are in-store?’

Shadowing shoppers provides a clear direction.

A multi-national supermarket chain needed to make decisions about the most effective point-of-sale (POS) at its fresh produce displays in store.

Catalyst recruited shoppers to take part in accompanied shopping research - where a moderator shadows a customer on a shopping journey around the store.  We observed and explored the shopper’s behaviour to provide deep insights on exactly how POS impacts them and influences their purchasing.

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The results for our client:

  •   They understood that shelf-edge labels and pricing shelf-talkers got the most unprompted attention and provided the strongest call-to-action.

  • They realised that too much POS signage reduced the credibility of message.

  •   They also identified the most important attributes of their produce aisles such as freshness, appearance, presentation, good merchandising and easy access.


‘I know we are losing sales through patchy customer service’.

Brand consolidation through telephone mystery shopping.

A nationwide motor group needed to identify and measure the gaps in its brand offering in service departments throughout its branch network.

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We carried out mystery shopping research by phone to each branch several times, focussing on the initial customer contact.  The research uncovered a wide variety of levels of customer satisfaction, staff performance and branch performance. 

The results for our client:

·         They identified where potential sales were being lost though poor customer service at the initial point of contact.

·         They used the customer experience data to make sure there is consistency in the level of customer service across the group.