David Kelly has joined forces as a consultant with Catalyst Market Research. Previously David was Marketing & Sales Director of Aer Lingus, Commercial Director at Independent News & Media and Head of Business Intelligence at eircom.
David brings extensive expertise in statistical modelling, advanced analytics and the rapidly emerging area of big data to the expanding offering from Catalyst Market Research. His background in analysing customer data for improving customer experience spans many industries including retail, airlines, media and agency. David specialises in optimising the marketing infrastructure in branded businesses by developing best of breed process, internal structures and external supplier relationships.
“We are delighted to have David join our expanding team. He brings a wealth of commercial, marketing and insight knowledge, experience and ability to Catalyst which further strengthens our analytical capabilities and offering to clients” said, Dan McGuinness.